In the auto racing industry, safety is a serious concern. As the fastest sport, it has great potential to be deadly. For years, former race car driver Bill Simpson has been a pioneer of safety in the auto racing business. Simpson was familiar with finding innovative ways to absorb huge amounts of impact in the racing industry, and he realized similar technologies could be put to use in American football. Bill Simpson paired up with auto racing legend Chip Ganassi and together, they created American football helmets that are the first of its kind.